We were briefed to create a film that would raise awareness among branch team members and act as a sales tool. The film needed to showcase the customer purchase journey, from online ordering and product picking to transit and delivery, while highlighting the company’s scale, capabilities, and speed of service.

Our creative approach blended striking footage, dynamic captions, and a shared script from both customers and CEF colleagues. We highlighted the business's scale by alternating between wide shots, drone footage, and close-ups of team members speaking directly to the camera. Integrated captions reinforced key messages for greater impact.

We worked closely with the client to develop the script and ensure key messages were captured. Detailed storyboarding helped visualize the film before shooting. Over three days, we filmed at five locations nationwide, delivering the project from concept to completion in just four weeks to meet the client’s tight deadline.