NOUMI is a revolutionary app designed to transform the way you manage shopping receipts and access exclusive offers. As a new business, Noumi needed a clear and simple way to explain the app’s features and unique selling points to both customers and potential retailers.

As a startup without existing footage or the opportunity to capture new shots, we proposed an animated explainer film for NOUMI. This let us create a unique "Noumi world" using 2D animation to showcase key features, with screen recordings showing the app in action. A voiceover added detail, and we kept costs efficient by updating copy and voiceover for each audience while reusing assets.

We delivered the NOUMI animated films by creating detailed storyboards, which were approved before animation. We wrote two tailored scripts for customers and retailers, directed the voiceover to be warm and friendly, and designed custom assets to highlight key app features. Finally, we brought everything to life with 2D animation.