First Bus|Month of Inclusion
Equality, Diversity and Inclusion Film
To demonstrate what it’s like working for the UK’s largest bus operator, the equal opportunities they provide and being able to be your true self in the work place.
With over 13,500 employees across 50 UK depots, from apprentices to long serving, we knew just the way to get the message across.
We visited 6 depots and interviewed over 15 employees whilst taking on an interview style approach to give an authentic account of an individual's experience working at First Bus.
We worked with a multi camera set up, whilst capturing a mix of B-Roll across the sites to pepper throughout each film.
We prepared key talking points which were pre-approved with the client to encourage conversation on the day so we could really capture an employee's story. These were also shared with the employees beforehand to help them feel more comfortable with the interview and prep their answers.
After a 2 week trip around the UK we got to work and created 10 PTC films showcasing each of the chosen employees' stories and experiences.