The visual identity of the ‘Then. Now. Always’ show was a hybrid design of their strong brand guidelines and the 40th Anniversary logo. A striking design which worked across all elements of the event - on screen, print and communications. A multi-level staging design & seamless AV delivery, which allowed us to add drama to every moment.

28 films were produced for the event, including an emotional anniversary film, product launch videos and a 40 year timeline. The beautifully designed screen graphics brought their content to life and ensured the audience was engaged and excited.

The 1:1 Diet team love a performance, and this year we went one step further with seven fully choreographed performances which saw the client take to the stage with choreographed routines. Supported by a 25 piece choir, aerial artists, fire eaters and show girls made for jaw-dropping performances that had everyone on their feet. The excitement was at an all time high with no less than seven new products reveals, each with their own high energy creative reveals.

Recognition is a key part of the event, and this year, 182 Consultants were celebrated on stage. With so many awards, it’s tricky to keep things exciting while giving each winner their time to shine. But with years of experience under our belt, we brought in live music, smart stage positioning, and smooth choreography for both the stage and photography to deliver a high-energy, engaging recognition segment that kept the audience hooked from start to finish.

After an action-packed day, we transformed the space in just 2 hours for the evening gala dinner, creating an entirely new vibe. The evening kicked off with a choreographed opening performance, setting the stage for an epic celebration. To cap it all off, we ended the night with a spectacular fireworks display that wowed the crowd and made the 40th anniversary one to remember.